B
Evidence Grade B
Graded
under review
Safe to Cite
Current
87%
87% -- social engagement purchase influence rate for Twitter users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
brafton.com.au
Primary
Tier C
https://www.brafton.com.au/blog/news/41-percent-of-twitter-users-click-on-hashtags-to-learn-more-abo… ↗
Source Article
41 percent of Twitter users click on #hashtags to learn more about brands | Brafton
Brafton has reported that 87 percent of Twitter users indicated positive social media engagement on the network impacted their likelihood to buy from specific brands online. The fast-paced social media network delivers custom content to users in real time, compelling followers to form opinions or re…
Original Research
brafton.com.au
· Original study ↗
Methodology
Cited by Brafton; the original survey/research behind this figure is not named in the article. Survey date not stated; crawl year 2026 used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter users: 87% social engagement purchase influence rate. Source: brafton.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-engagement-purchase-influence-87-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-engagement-purchase-influence-87-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- social engagement purchase influence rate for Twitter users<br><small>Source: brafton.com.au (2026) · <a href="https://lighthousedata.io/data/twitter-engagement-purchase-influence-87-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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