B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7
7 -- click through rate multiple vs facebook for Twitter users (vs Facebook users) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7
Unit
Multiple
Data Vintage
2026
Entity
Sample Size
1,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocialTwist
Primary
Tier C
https://www.atomicpr.com/blog_subdomain/post/21288990878/the-pr-value-of-facebook-twitter-written-by… ↗
Source Article
The Atomic Blog
Original Research
SocialTwist
· Original study ↗
Methodology
SocialTwist analysis of 1 million clickthroughs of user shares via its 'Tell a friend' tool; reported via Fast Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter users (vs Facebook users): 7 click through rate multiple vs facebook. Source: SocialTwist (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-click-through-multiple-vs-facebook
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-click-through-multiple-vs-facebook" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- click through rate multiple vs facebook for Twitter users (vs Facebook users)<br><small>Source: SocialTwist (2026) · <a href="https://lighthousedata.io/data/twitter-click-through-multiple-vs-facebook" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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