B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- ctr lift percentage for Twitter carousel ads (vs single-asset ad campaigns) (2020-12)
Twitter carousel ads drive a 15% increase in CTR compared to single-asset ad campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2020-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Twitter
Primary
Tier C
https://markestic.com/en/markestic-monthly-2020-12/ ↗
Source Article
Markestic Monthly | 2020-12 - Markestic
Markestic Monthly
2020 December
Happy December! We know that 2020 has probably been one of the most challenging years for you, but as this struggling year comes to an end, we hope that when you look back, you are able to remember all the good memories that this year has brought and you are able to w…
Original Research
Twitter
· Original study ↗
Methodology
Carousel ads display 2-6 horizontally swipeable images or videos; CTR lift reported at Twitter's carousel ads launch, cited via Search Engine Journal. Vs App campaigns the reported lift is 24%.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter carousel ads (vs single-asset ad campaigns): 15% ctr lift percentage. Source: Twitter (2020-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-carousel-ads-ctr-lift-single-asset
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-carousel-ads-ctr-lift-single-asset" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ctr lift percentage for Twitter carousel ads (vs single-asset ad campaigns)<br><small>Source: Twitter (2020-12) · <a href="https://lighthousedata.io/data/twitter-carousel-ads-ctr-lift-single-asset" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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