B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- share of twitter followers using service to buy coffee for Starbucks Twitter followers (2013)
As many as 34% of Starbucks followers on Twitter used the Tweetacoffee service to buy coffee.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Keyhole
Primary
Tier C
http://beta21.circussocial.com/twitter/5-best-twitter-campaigns-from-big-brands/ ↗
Source Article
5 Best Twitter Campaigns From Big Brands
Original Research
Keyhole
· Original study ↗
Methodology
Attributed to Keyhole research on the Tweetacoffee campaign
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
Channelsocial
Cite this stat
Plain Text
Starbucks Twitter followers: 34% share of twitter followers using service to buy coffee. Source: Keyhole (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tweetacoffee-follower-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tweetacoffee-follower-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of twitter followers using service to buy coffee for Starbucks Twitter followers<br><small>Source: Keyhole (2013) · <a href="https://lighthousedata.io/data/tweetacoffee-follower-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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