B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$180,000
$180,000 -- campaign sales for Starbucks Tweet-a-Coffee (2013)
Starbucks' Tweet-a-Coffee program prompted around $180,000 in purchases since its launch in October 2013.
- Figure is an estimate ('around $180,000')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$180,000
Unit
Currency Usd
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Keyhole
Primary
Tier B
https://bluearcher.com/Blog-Item-12-2-13-Week-Recap--What-You-May-Have-Missed ↗
Source Article
12/2/13 Week Recap: What You May Have Missed
Social Data Startups
Lots of companies make money by analyzing social data such as public posts and tweets. Recently they've been getting a lot of validation from the news. For example, Apple just picked up the social data startup called Topsy, which they paid $200 million for. Some other social dat…
Original Research
Keyhole
· Original study ↗
Methodology
Tracked by research firm Keyhole via Twitter activity
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
Channelsocial
Cite this stat
Plain Text
Starbucks Tweet-a-Coffee: $180,000 campaign sales. Source: Keyhole (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tweet-a-coffee-purchases-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tweet-a-coffee-purchases-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$180,000</strong> -- campaign sales for Starbucks Tweet-a-Coffee<br><small>Source: Keyhole (2013) · <a href="https://lighthousedata.io/data/tweet-a-coffee-purchases-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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