B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- smartphone second screen share for TV viewers using second-screen devices (2013)
Among TV watchers using multiple devices, 49% of the time is spent using a smartphone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google and IPSOS
Primary
Tier C
https://artdriver.com/blog/should-i-use-mobile-marketing ↗
Source Article
Should I Use Mobile Marketing
Original Research
Google and IPSOS
· Original study ↗
Methodology
Research from Google and IPSOS as cited in blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
TV viewers using second-screen devices: 49% smartphone second screen share. Source: Google and IPSOS (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-viewers-smartphone-second-screen-49
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-viewers-smartphone-second-screen-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- smartphone second screen share for TV viewers using second-screen devices<br><small>Source: Google and IPSOS (2013) · <a href="https://lighthousedata.io/data/tv-viewers-smartphone-second-screen-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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