B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- share of stories with video for TV stations on Facebook (2025)
Less than 10% of Facebook stories/posts by TV stations contained video.
- Value is reported as an upper bound (less than 10%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Neiman Lab (citing a research paper)
Primary
Tier C
https://www.davidarkinconsulting.com/how-tv-stations-can-be-effective-on-facebook-today/ ↗
Source Article
How TV stations can be effective on Facebook today - David Arkin Consulting
TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook.
There are some very useful takeaways on the most effective ways TV stations are using Facebook in this new paper noted in this Neiman …
Original Research
Neiman Lab (citing a research paper)
· Original study ↗
Methodology
Cited from a research paper noted by Neiman Lab on TV station Facebook posting practices; value reported as an upper bound (<10%).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV stations on Facebook: 10% share of stories with video. Source: Neiman Lab (citing a research paper) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-station-facebook-stories-video-under-10pct
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<blockquote cite="https://lighthousedata.io/data/tv-station-facebook-stories-video-under-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of stories with video for TV stations on Facebook<br><small>Source: Neiman Lab (citing a research paper) (2025) · <a href="https://lighthousedata.io/data/tv-station-facebook-stories-video-under-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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