B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

11.1%

11.1% -- purchase intent boost for TV sponsorships in Romania (2020)

Name: Purchase Intent Boost Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2020 · n=1,695 · Starcom Romania

Emotional attachment to TV sponsorships and perceptual fit between brand and sponsorship bring an average boost of +11.1% in purchase intent.

Calculated via Structural Equation Modeling (SEM) analyzing seven TV sponsorships across selected brand categories

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Attribution: Starcom Romania View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

11.1%

Unit

Percentage

Data Vintage

2020

Entity

TV sponsorships in Romania

Sample Size

1,695

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Starcom Romania Primary Tier A

https://www.backtobusiness.ro/6-10-romani-au-incercat-produsele-promovate-in-sapte-emisiuni-tv/ ↗

Confidence: 32/100 Vintage: 2020 Channel: Wayback

Source Article

Back to Business

Starcom Romania a realizat studiul Sponsorship Ad Impact, in care a fost masurata asocierea si impactul a sapte emisiuni TV (atat emisiuni saptamanale de mare rating, cat si seriale difuzate zilnic) asupra marcilor din urmatoarele categorii: frumusete/machiaj, dulciuri, bere, bauturi racoritoare nec…

Original Research

Starcom Romania · Original study ↗

Methodology

Starcom Romania Sponsorship Ad Impact study, SEM econometric model, CAWI survey of 1,695 interviews (1,090 exposed to TV sponsorships), urban Romanians 18-55, internet users, data collected early 2020

Methodology documented

Segmentation

Industrymarketing RegionRO RoleAll marketers Channelevents

Cite this stat

Plain Text

TV sponsorships in Romania: 11.1% purchase intent boost. Source: Starcom Romania (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-sponsorship-purchase-intent-boost-romania-2020

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<blockquote cite="https://lighthousedata.io/data/tv-sponsorship-purchase-intent-boost-romania-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.1%</strong> -- purchase intent boost for TV sponsorships in Romania<br><small>Source: Starcom Romania (2020) · <a href="https://lighthousedata.io/data/tv-sponsorship-purchase-intent-boost-romania-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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