B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.1%
11.1% -- purchase intent boost for TV sponsorship brands in Romania (2020)
Emotional attachment to sponsorships and perceptual fit between brand and sponsorship brings an average boost of +11.1% in purchase intent for brands sponsoring TV shows.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.1%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
1,695
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Starcom Romania
Primary
Tier A
https://www.backtobusiness.ro/6-10-romani-au-incercat-produsele-promovate-in-sapte-emisiuni-tv ↗
Source Article
Back to Business
Starcom Romania a realizat studiul Sponsorship Ad Impact, in care a fost masurata asocierea si impactul a sapte emisiuni TV (atat emisiuni saptamanale de mare rating, cat si seriale difuzate zilnic) asupra marcilor din urmatoarele categorii: frumusete/machiaj, dulciuri, bere, bauturi racoritoare nec…
Original Research
Starcom Romania
· Original study ↗
Methodology
Starcom Romania Sponsorship Ad Impact study, SEM econometric model across 7 TV sponsorships; CAWI survey of 1,695 interviews (1,090 exposed to TV projects), urban internet users aged 18-55, data collected early 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV sponsorship brands in Romania: 11.1% purchase intent boost. Source: Starcom Romania (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsorship-tv-purchase-intent-boost-romania-2020
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<blockquote cite="https://lighthousedata.io/data/sponsorship-tv-purchase-intent-boost-romania-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.1%</strong> -- purchase intent boost for TV sponsorship brands in Romania<br><small>Source: Starcom Romania (2020) · <a href="https://lighthousedata.io/data/sponsorship-tv-purchase-intent-boost-romania-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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