B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.7x
1.7x -- tv advertising roi for UK TV advertising (2011)
Typical return of income on TV advertising spend is £1.70 for every £1 spent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.7x
Unit
Ratio
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The Benton Group
Primary
Tier C
https://www.hightower.video/tv-advert/what-are-the-advantages-of-tv-advertising/ ↗
Source Article
What are the Advantages of TV Advertising? - Hightower Video Production
Television is a national pastime in Britain and it remains as the most popular media platform in most U.K. households. For years, many people have predicted that TV advertising would decline due to the phenomenal rise of the internet. However, research shows it’s still thriving and even evolving alo…
Original Research
The Benton Group
· Original study ↗
Methodology
Cited from The Benton Group article, July 2011
Methodology documented
Segmentation
Industrymarketing
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Plain Text
UK TV advertising: 1.7x tv advertising roi. Source: The Benton Group (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-ad-roi-1-70
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<blockquote cite="https://lighthousedata.io/data/tv-ad-roi-1-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7x</strong> -- tv advertising roi for UK TV advertising<br><small>Source: The Benton Group (2011) · <a href="https://lighthousedata.io/data/tv-ad-roi-1-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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