B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.61x
5.61x -- tv advertising roi for UK TV advertising (linear + BVOD) (2025)
TV advertising (linear + BVOD) delivers an average return of £5.61 for every £1 invested.
- Based on econometric analysis covering 141 brands and £1.8 billion of media spend over the full period
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5.61x
Unit
Ratio
Data Vintage
2025
Entity
Sample Size
141
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/getting-on-tv/is-tv-advertising-right-for-me/tv-advertising-is-for-everyone ↗
Source Article
TV advertising is for everyone
Only big brands use TV advertising, right? WRONG!
Advertising on TV is both an affordable and, more importantly, an extremely cost effective option for all businesses, whether they are large or small and irrespective of who they are trying to target. Don’t believe us? Well, hopefully these facts wil…
Original Research
Thinkbox
· Original study ↗
Methodology
Average return per £1 invested, Profit Ability 2 econometric study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK TV advertising (linear + BVOD): 5.61x tv advertising roi. Source: Thinkbox (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/profit-ability-2-tv-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/profit-ability-2-tv-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.61x</strong> -- tv advertising roi for UK TV advertising (linear + BVOD)<br><small>Source: Thinkbox (2025) · <a href="https://lighthousedata.io/data/profit-ability-2-tv-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.