B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- ad avoidance rate for TV viewers (2016)
86% of viewers successfully circumvent television advertisements.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
NewsCred
Primary
Tier C
https://www.datacentric.es/blog/emailmarketing/marketing-facts-statistics-2016/ ↗
Source Article
(English) Marketing facts and statistics you should bear in mind
(English) Marketing facts and statistics you should bear in mind
Andrew Lang said “Unsophisticated forecasters use statistics like a drunk uses lampposts — for support rather than for illumination” But I think he could have taken this further. Using a single figure for guidance is as ‘silly’ as usin…
Original Research
NewsCred
· Original study ↗
Methodology
Cited from NewsCred
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV viewers: 86% ad avoidance rate. Source: NewsCred (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-ad-avoidance-86
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<blockquote cite="https://lighthousedata.io/data/tv-ad-avoidance-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- ad avoidance rate for TV viewers<br><small>Source: NewsCred (2016) · <a href="https://lighthousedata.io/data/tv-ad-avoidance-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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