B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- ad avoidance rate for Consumers (TV, Internet, radio advertising) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SIFO Institute
Primary
Tier C
http://www.soundslikebranding.com/?tag=social ↗
Source Article
#2 ENGAGEMENT (4E<span>s</span> of music branding)
Original Research
SIFO Institute
· Original study ↗
Methodology
Survey conducted by the SIFO Institute; methodology details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers (TV, Internet, radio advertising): 75% ad avoidance rate. Source: SIFO Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-avoidance-75-percent-sifo
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<blockquote cite="https://lighthousedata.io/data/ad-avoidance-75-percent-sifo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- ad avoidance rate for Consumers (TV, Internet, radio advertising)<br><small>Source: SIFO Institute (2026) · <a href="https://lighthousedata.io/data/ad-avoidance-75-percent-sifo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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