B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8
8 -- optimized click through rate improvement for TUI on Pinterest Travel Catalogs (2025)
TUI achieved an optimized click-through rate (oCTR) 8 times higher when testing Pinterest Travel Catalogs in beta.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8
Unit
Multiple
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier B
https://www.effinity.fr/en/blog/pinterest-travel-catalogs-from-inspiration-to-travel-bookings/ ↗
Source Article
Pinterest Travel Catalogs: from inspiration to travel bookings - Effinity
Pinterest, the social inspiration network par excellence, is taking a new step into the travel sector, with a solution that eases the transition to booking: Travel Catalogs (or Destination Catalogs). This offer is based on Pinterest’s product catalog technology, to make it easier for travel brands t…
Original Research
Pinterest
· Original study ↗
Methodology
Beta test of Pinterest Travel Catalogs, cited via Pinterest
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
TUI on Pinterest Travel Catalogs: 8 optimized click through rate improvement. Source: Pinterest (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tui-pinterest-octr-8x
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tui-pinterest-octr-8x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- optimized click through rate improvement for TUI on Pinterest Travel Catalogs<br><small>Source: Pinterest (2025) · <a href="https://lighthousedata.io/data/tui-pinterest-octr-8x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.