B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

28%

28% -- search to book conversion rate increase for TUI Group (2026)

Name: Search To Book Conversion Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-17

2026 · Emerce

TUI Group rolled out its semantic search feature to all British website visitors and measured a 28 percent increase in search-to-book conversion.

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Attribution: Emerce View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

28%

Unit

Percentage

Data Vintage

2026

Entity

TUI Group

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Emerce Primary Tier B

http://emerce.nl/etravel/speakers/avinash-changa/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Emerce

Emerce Talks: Regie houden onder de nieuwe AI Act Sinds 2 augustus 2026 geldt de Europese AI Act en daarmee is een nieuwe realiteit aangebroken voor bedrijven in de digitale sector. Toch weten veel organisaties nauwelijks waar de... Venture 2.2k Sinds 2 augustus 2026 geldt de Europese AI Act en daar…

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2026-08-18

Original Research

Emerce · Original study ↗

Methodology

Increase measured after implementing semantic search function on UK website.

Segmentation

Industrymarketing

Cite this stat

Plain Text

TUI Group: 28% search to book conversion rate increase. Source: Emerce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tui-group-search-to-book-conversation-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tui-group-search-to-book-conversation-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- search to book conversion rate increase for TUI Group<br><small>Source: Emerce (2026) · <a href="https://lighthousedata.io/data/tui-group-search-to-book-conversation-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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