B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- conversion increase with customer reviews for TrustRadius customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (4)
TrustRadius
Primary
Tier A
https://solutions.trustradius.com/vendor-blog/7-ways-to-leverage-reviews-in-your-marketing-channels/ ↗
Source Article
7 Ways to Leverage Reviews in Your Marketing Channels - TrustRadius for Vendors
7 Ways to Leverage Reviews in Your Marketing Channels
Customer reviews play a crucial role in the buying journey.
According to our research, 41% of Gen Z and 29% of Millennials check review sites as the first step of their purchase journey.
In the B2C world, products with five (or more) customer rev…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
prnewswire.com
https://www.prnewswire.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
TrustRadius
· Original study ↗
Methodology
TrustRadius customer data
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
TrustRadius customers: 70% conversion increase with customer reviews. Source: TrustRadius (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trustradius_conversion_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trustradius_conversion_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion increase with customer reviews for TrustRadius customers<br><small>Source: TrustRadius (2026) · <a href="https://lighthousedata.io/data/trustradius_conversion_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.