B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- high trust customers more likely to buy again for customers who highly trust a business (2025)
Customers who highly trust a business are 88% more likely to buy from them again.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bubble
Primary
Tier B
https://www.emotionbrands.co.uk/post/community-led-growth-for-saas-brands-how-to-start-building-your… ↗
Source Article
Community-led Growth for SaaS Brands & How to Start Building Yours Today
Community-led Growth for SaaS Brands & How to Start Building Yours Today
- Vicky Ballance
- Nov 10, 2025
- 6 min read
Forget features. Forget benefits. The SaaS brands that win aren’t the ones just shouting about how clever their tech is, because everyone is shouting. The ones that are winning long-…
Original Research
Bubble
· Original study ↗
Methodology
Cited from Bubble
Methodology documented
Segmentation
IndustrySaaS
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
customers who highly trust a business: 88% high trust customers more likely to buy again. Source: Bubble (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trusted-customers-repurchase-88pct
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<blockquote cite="https://lighthousedata.io/data/trusted-customers-repurchase-88pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- high trust customers more likely to buy again for customers who highly trust a business<br><small>Source: Bubble (2025) · <a href="https://lighthousedata.io/data/trusted-customers-repurchase-88pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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