B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
56%
56% -- share of consumers trusting unpaid reviews more for consumers (2024)
56% of consumers trust unpaid reviews more than paid ones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/user-generated-content-turning-customer-engage… ↗
Source Article
User-Generated Content: Turning Customer Engagement into Ecommerce Conversions - Bizrate Insights
/ resources
October 17, 2024
Guest Writer, Bizrate Insights
Bizrate Insights survey conducted this summer found that 91% of shoppers engage with customer-generated content (UGC) before making a purchase.
UGC comes in many forms — product reviews, star ratings, Q&As, photos, videos, social media post…
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights survey conducted summer 2024
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 56% share of consumers trusting unpaid reviews more. Source: Bizrate Insights (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-unpaid-reviews-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-unpaid-reviews-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of consumers trusting unpaid reviews more for consumers<br><small>Source: Bizrate Insights (2024) · <a href="https://lighthousedata.io/data/trust-unpaid-reviews-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.