B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6
6 -- trust development touchpoints for consumers (2025)
Trust develops over 6 to 12 touchpoints.
- Source states a range of 6-12 touchpoints, extracted only lower bound (6)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Institutes of Health
Primary
Tier C
https://bethanyworks.com/psychology-backed-rebranding-services-women-entrepreneurs/ ↗
Source Article
Psychology-Backed Rebranding Services for Women Entrepreneurs - Bethany Works® LLC
Why Psychology-Backed Rebranding Works Better Than a Visual Refresh
Most rebrands fail because they focus on aesthetics instead of strategy. According to research in the Journal of Brand Management, 60% of rebrands don’t improve business metrics because they change visuals without addressing the und…
Original Research
National Institutes of Health
· Original study ↗
Methodology
Range 6-12 touchpoints; midpoint extracted. Cited as NIH research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 6 trust development touchpoints. Source: National Institutes of Health (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-touchpoints-6-12
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-touchpoints-6-12" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- trust development touchpoints for consumers<br><small>Source: National Institutes of Health (2025) · <a href="https://lighthousedata.io/data/trust-touchpoints-6-12" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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