B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
76%
76% -- share of individuals trusting content from regular people over brands for consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.hollywoodbranded.com
Primary
Tier C
https://blog.hollywoodbranded.com/everything-you-need-to-know-about-brand-ambassadors ↗
Source Article
Everything You Need To Know About Brand Ambassadors
Everything You Need To Know About Brand Ambassadors
Quick Answer
Hollywood Branded explores the nature of brand ambassador partnerships and how you can benefit.
Boost Your Brand
You may have heard of brand ambassadors, but how do they benefit your business exactly? Consumers are constantly bombarded…
Original Research
blog.hollywoodbranded.com
· Original study ↗
Methodology
Survey cited by Hollywood Branded, original publisher unnamed
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
consumers: 76% share of individuals trusting content from regular people over brands. Source: blog.hollywoodbranded.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-regular-people-content-76
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<blockquote cite="https://lighthousedata.io/data/trust-regular-people-content-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of individuals trusting content from regular people over brands for consumers<br><small>Source: blog.hollywoodbranded.com (2024) · <a href="https://lighthousedata.io/data/trust-regular-people-content-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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