B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- share who would trust national news less for undisclosed ai use for UK adults (2023)
51% of UK adults would trust national news organisations less if they used generative AI without making it clear how it was used.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/breaking-news-uk-public-uneasy-about-chatgpt-writing-news-… ↗
Source Article
Breaking News: UK public uneasy about ChatGPT writing news content - Savanta
Generative AI technologies, such as ChatGPT, are reshaping the landscape of content creation and news media.
This is not news for those who have been following BuzzFeed CEO Jonah Peretti, who claimed in recent months that, “over the next few years, generative AI will replace the majority of static c…
Original Research
Savanta
· Original study ↗
Methodology
Savanta survey of over 2,000 UK adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK adults: 51% share who would trust national news less for undisclosed ai use. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-less-undisclosed-ai-national-news
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-less-undisclosed-ai-national-news" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share who would trust national news less for undisclosed ai use for UK adults<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/trust-less-undisclosed-ai-national-news" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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