B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share trusting known person recommendations over ads for potential customers (2025)
82% of potential customers trust recommendations from people they know more than advertisements.
- Original research source not specified
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nory.ai
Primary
Tier C
https://www.nory.ai/blog/restaurant-aesthetic-for-social-media-sharing ↗
Source Article
Restaurant aesthetic: design that gets shared — Nory
Restaurant aesthetic for social media: Crafting menus and spaces people want to share
Today the success of a restaurant extends far beyond serving great food. Dishes not only need to taste amazing, but they also need to look good enough to make it onto Instagram, TikTok, and Pinterest.
Restaurants t…
Original Research
nory.ai
· Original study ↗
Methodology
Cited research statistic in Nory blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
potential customers: 82% share trusting known person recommendations over ads. Source: nory.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-known-recommendations-over-ads
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<blockquote cite="https://lighthousedata.io/data/trust-known-recommendations-over-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share trusting known person recommendations over ads for potential customers<br><small>Source: nory.ai (2025) · <a href="https://lighthousedata.io/data/trust-known-recommendations-over-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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