B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- share of consumers trusting influencer recommendations for consumers (2026)
69% of consumers trust influencer recommendations.
- Secondary citation referencing unidentified external studies
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
motorcycle.marketing
Primary
Tier C
https://www.motorcycle.marketing/blog/who-really-influences-motorcycle-buying-decisions-today/ ↗
Source Article
Who Really Influences Motorcycle Buying Decisions Today? - Motorcycle Marketing
Who Really Influences Motorcycle Buying Decisions Today?
When it comes to making a motorcycle purchase decision, there are numerous factors that come into play in the buyer’s mind. How much of a role do influencers play in the process? That’s the question we’ll be answering in the latest edition of …
Original Research
motorcycle.marketing
· Original study ↗
Methodology
Cited by Motorcycle Marketing as 'studies showing'; original study not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 61% | |
| 2026 (current) | 69% | +13.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 69% share of consumers trusting influencer recommendations. Source: motorcycle.marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-influencer-recommendations-69
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<blockquote cite="https://lighthousedata.io/data/trust-influencer-recommendations-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of consumers trusting influencer recommendations for consumers<br><small>Source: motorcycle.marketing (2026) · <a href="https://lighthousedata.io/data/trust-influencer-recommendations-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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