B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- trust in ai recommendations for UK senior decision-makers (2026)
90% of UK senior decision-makers trust recommendations from AI systems when researching suppliers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magenta Associates
Primary
Tier B
https://www.amicited.com/da/reviews/ai-search-visibility-platform-buyers-guide-2026/ ↗
Source Article
Købervejledning 2026: Sådan vælger du en AI-søgesynlighedsplatform
Original Research
Magenta Associates
· Original study ↗
Methodology
Magenta Associates research cited in buyers guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK senior decision-makers: 90% trust in ai recommendations. Source: Magenta Associates (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-in-ai-recommendations-uk
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<blockquote cite="https://lighthousedata.io/data/trust-in-ai-recommendations-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- trust in ai recommendations for UK senior decision-makers<br><small>Source: Magenta Associates (2026) · <a href="https://lighthousedata.io/data/trust-in-ai-recommendations-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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