B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- share trusting friend family recommendations over other marketing for consumers (2025)
According to Nielsen, 92% of people trust recommendations from friends and family over all other types of marketing campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://designatwork.com/business-marketing-strategies-to-increase-sales/ ↗
Source Article
3 Proven Marketing Strategies to Increase Sales | Design At Work
3 Proven Marketing Strategies to Increase Sales
There are ways to improve sales strategies and marketing tactics without being pushy, but you definitely can’t sit back and expect customers to arrive at your doorstep. Even the most basic marketing plan to increase sales must be clearly defined for yo…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey cited by Design At Work
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 92% share trusting friend family recommendations over other marketing. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-friend-family-recommendations-nielsen
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<blockquote cite="https://lighthousedata.io/data/trust-friend-family-recommendations-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share trusting friend family recommendations over other marketing for consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/trust-friend-family-recommendations-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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