B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- consumer trust in email messages for consumers (2026)
According to Nielsen survey data cited in the text, 50% of consumers trust/rate emails that they receive.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
http://www.thewebsmithgroup.com/blog/ ↗
Source Article
The WebSmith Group
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen survey data cited by The WebSmith Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 50% consumer trust in email messages. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-email-messages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-email-messages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- consumer trust in email messages for consumers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/trust-email-messages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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