B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- consumer trust preference for consumers (2025)
81% of consumers state trust is a deciding factor in their purchasing decisions.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://nebula.design/marketing/why-your-website-isnt-converting-and-how-to-fix-it-in-2025/ ↗
Source Article
Why Your Website Isn't Converting and How to Fix It in 2025 - Nebula Design
Your website is your digital storefront—the first impression potential customers have of your brand. Yet, many businesses struggle with low conversion rates despite investing time and money into their online presence. If your website isn’t converting visitors into customers, don’t panic. In this art…
Original Research
Edelman
· Original study ↗
Methodology
Edelman study cited by Nebula Design
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 81% | |
| 2025 (current) | 81% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 81% consumer trust preference. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-deciding-factor-purchases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-deciding-factor-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer trust preference for consumers<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/trust-deciding-factor-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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