B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- consumer trust preference for Consumers (2019)
81% of consumers trust the advice of family and friends over that from businesses.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.araxam.com/social-media-and-marketing-news-8-november-2019/ ↗
Source Article
Social Media and Marketing News, 8 November 2019
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot research, cited in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 81% | |
| 2025 | 81% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 81% consumer trust preference. Source: HubSpot (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-family-friends-over-businesses
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-family-friends-over-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer trust preference for Consumers<br><small>Source: HubSpot (2019) · <a href="https://lighthousedata.io/data/consumers-trust-family-friends-over-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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