B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- trust as purchase factor for online consumers (2026)
93% of consumers consider trust a deciding factor when choosing where to shop online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
studio5creative.com
Primary
Tier C
https://studio5creative.com/building-website-trust-10-strategies-for-2026/ ↗
Source Article
Why Trust is the New UX: Building Authority With Your Website
In 2026, the digital landscape is overflowing with options — and customers are more selective than ever. Your website has only a few seconds to communicate reliability before users decide whether to stay or click away. Trust is no longer …
Original Research
studio5creative.com
· Original study ↗
Methodology
Unattributed secondary citation in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 93% trust as purchase factor. Source: studio5creative.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-deciding-factor-online-shopping
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-deciding-factor-online-shopping" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- trust as purchase factor for online consumers<br><small>Source: studio5creative.com (2026) · <a href="https://lighthousedata.io/data/trust-deciding-factor-online-shopping" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.