B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share trusting brands less due to ai content for consumers (2025)
32% of respondents trust brands less when they know AI is used to create content according to a Meltwater study.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meltwater
Primary
Tier C
https://www.writewiser.co.uk/blog ↗
Source Article
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Original Research
Meltwater
· Original study ↗
Methodology
Meltwater study, cited via Write Wiser blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 32% share trusting brands less due to ai content. Source: Meltwater (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-brands-less-ai-content-meltwater
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<blockquote cite="https://lighthousedata.io/data/trust-brands-less-ai-content-meltwater" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share trusting brands less due to ai content for consumers<br><small>Source: Meltwater (2025) · <a href="https://lighthousedata.io/data/trust-brands-less-ai-content-meltwater" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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