B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- sales increase for eCommerce sites (Visual Website Optimizer customer A/B test) (2014)
Adding a trust badge to eliminate customer fears increased sales by 32% in a Visual Website Optimizer customer case study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Visual Website Optimizer
Primary
Tier B
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Source Article
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Original Research
Visual Website Optimizer
· Original study ↗
Methodology
A/B test case study on trust badges published by Visual Website Optimizer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce sites (Visual Website Optimizer customer A/B test): 32% sales increase. Source: Visual Website Optimizer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-badge-sales-increase-32
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<blockquote cite="https://lighthousedata.io/data/trust-badge-sales-increase-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- sales increase for eCommerce sites (Visual Website Optimizer customer A/B test)<br><small>Source: Visual Website Optimizer (2014) · <a href="https://lighthousedata.io/data/trust-badge-sales-increase-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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