B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

46%

46% -- share fully trusting ai shopping recommendations for US consumers (2025)

Name: Share Fully Trusting AI Shopping Recommendations Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · n=600 · IAB and Talk Shoppe

46% of surveyed US consumers reported fully trusting AI shopping recommendations.

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Attribution: IAB and Talk Shoppe View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

46%

Unit

Percentage

Data Vintage

2025

Entity

US consumers

Sample Size

600

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IAB and Talk Shoppe Primary Tier A

https://www.businesstechweekly.com/technology-news/shoppers-wary-of-ai-shopping-tools-importance-of-… ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Shoppers Wary of AI Shopping Tools: Importance of Verification on Trusted Retailer Websites

Shoppers Wary of AI Shopping Tools: Importance of Verification on Trusted Retailer Websites Shoppers Wary of AI Shopping Tools, Consistently Verify Details on Trusted Websites A recent IAB and Talk Shoppe study reveals that while AI accelerates product discovery and comparison, consumers still take …

Original Research

IAB and Talk Shoppe · Original study ↗

Methodology

Survey of 600 U.S. consumers, IAB/Talk Shoppe study

Methodology documented

Segmentation

Industryretail RegionUS

Cite this stat

Plain Text

US consumers: 46% share fully trusting ai shopping recommendations. Source: IAB and Talk Shoppe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-ai-recommendations-46

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<blockquote cite="https://lighthousedata.io/data/trust-ai-recommendations-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share fully trusting ai shopping recommendations for US consumers<br><small>Source: IAB and Talk Shoppe (2025) · <a href="https://lighthousedata.io/data/trust-ai-recommendations-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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