B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
62%
62% -- trust in ai companies for global consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier A
https://www.agencjawhites.pl/blog/autentycznosc-vs-tresci-ai-paradoks-ktory-zmienia-marketing-w-2026… ↗
Source Article
Autentyczność vs. treści AI — paradoks, który zmienia marketing w 2026 roku
Ponad połowa treści w internecie jest dziś generowana przez sztuczną inteligencję. Jednocześnie co drugi konsument deklaruje, że woli marki, które AI w komunikacji z klientami… nie używają. Witamy w największym paradoksie marketingu 2026 roku — erze, w której technologia pozwala tworzyć więcej niż k…
Original Research
Edelman
· Original study ↗
Methodology
Edelman Trust Barometer; declined from 62% in 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 62% trust in ai companies. Source: Edelman (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-ai-companies-global-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-ai-companies-global-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- trust in ai companies for global consumers<br><small>Source: Edelman (2024) · <a href="https://lighthousedata.io/data/trust-ai-companies-global-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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