B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- brand preference share for Truscott Rossman (2011)
48% of all surveyed state Capitol insiders selected Truscott Rossman as the most effective public relations consulting firm.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIRS and EPIC-MRA
Primary
Tier B
http://www.truscottrossman.com/AboutUs/Blog/tabid/66/articleType/ArticleView/articleId/121/Truscott-… ↗
Source Article
Recent Blog Posts
Original Research
MIRS and EPIC-MRA
· Original study ↗
Methodology
Biennial MIRS/EPIC-MRA survey of Michigan state Capitol insiders
Methodology documented
Segmentation
IndustryPublic Relations
RegionUS
Channelcontent
Cite this stat
Plain Text
Truscott Rossman: 48% brand preference share. Source: MIRS and EPIC-MRA (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/truscott-rossman-most-effective-pr-firm-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/truscott-rossman-most-effective-pr-firm-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- brand preference share for Truscott Rossman<br><small>Source: MIRS and EPIC-MRA (2011) · <a href="https://lighthousedata.io/data/truscott-rossman-most-effective-pr-firm-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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