B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- brand preference share for Canadian consumers (2025)
72% of Canadian consumers state that they are more likely to choose brands with a social purpose.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zandmarketing.ca
Primary
Tier C
https://zandmarketing.ca/top-5-digital-marketing-trends-shaping-mississauga-in-2025/ ↗
Source Article
Top 5 digital marketing trends shaping Mississauga in 2025 - Zand Marketing Zand Marketing
Mississauga is no longer just Toronto’s quieter neighbor — it’s an innovation, entrepreneurship and digital transformation hot-spot. Now that we’ve entered 2025, Mississauga businesses aren’t afraid to adopt new school digital marketing strategies to remain competitive, engage their audience and gro…
Original Research
zandmarketing.ca
· Original study ↗
Methodology
Agency blog citing unspecified survey
Methodology documented
Segmentation
Industrymarketing
RegionCA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Canadian consumers: 72% brand preference share. Source: zandmarketing.ca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadian-consumers-social-purpose-brands-72
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<blockquote cite="https://lighthousedata.io/data/canadian-consumers-social-purpose-brands-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- brand preference share for Canadian consumers<br><small>Source: zandmarketing.ca (2025) · <a href="https://lighthousedata.io/data/canadian-consumers-social-purpose-brands-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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