B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

79%

79% -- email inbox delivery failure rate for Trump campaign (Paramount Communication Group sends) (2016)

2016  · Return Path

79% of email messages sent by Paramount Communication Group on behalf of the Trump campaign were not delivered to the inbox.

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Attribution: Return Path View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2016
Entity
Trump campaign (Paramount Communication Group sends)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Return Path Primary Tier B
https://emailopshop.com/donald-trumps-email-problem/ ↗
Confidence: 59/100 Vintage: 2016 Channel: Deep Crawl
Source Article
Donald Trump's Email Problem... - Email Optimization Shop by Jeanne Jennings
In case you missed it, now both Hillary Clinton and Donald Trump have ’email issues.’ Here’s a brief overview of the latter situation along with some tips for avoiding the rookie mistakes made by the Trump campaign. Mr. Trump’s problems are a little different from Mrs. Clinton’s — his revolve around…
Original Research
Return Path · Original study ↗

Return Path deliverability measurement of emails sent by Paramount Communication Group on behalf of the Trump campaign

Methodology documented
Industrymarketing
Plain Text
Trump campaign (Paramount Communication Group sends): 79% email inbox delivery failure rate. Source: Return Path (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trump-campaign-email-deliverability-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trump-campaign-email-deliverability-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- email inbox delivery failure rate for Trump campaign (Paramount Communication Group sends)<br><small>Source: Return Path (2016) · <a href="https://lighthousedata.io/data/trump-campaign-email-deliverability-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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