B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$14
$14 -- median cpm for Meta ads (2025)
Triple Whale's 2025 benchmarks across nearly 35,000 brands showed a median Meta CPM of $14.19 for the year, an increase of 20.03% compared to 2024.
- Drawn from an independent panel of ecommerce brands rather than global platform-wide data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$14
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
35,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale
Primary
Tier B
https://adsuploader.com/blog/meta-earnings-for-advertisers ↗
Source Article
Meta Earnings for Advertisers: Q2 2026 Quarterly Tracker
Original Research
Triple Whale
· Original study ↗
Methodology
Triple Whale panel benchmark of ecommerce brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta ads: $14 median cpm. Source: Triple Whale (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/triple-whale-median-cpm-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/triple-whale-median-cpm-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$14</strong> -- median cpm for Meta ads<br><small>Source: Triple Whale (2025) · <a href="https://lighthousedata.io/data/triple-whale-median-cpm-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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