B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- share of online purchasers using tripadvisor to plan trips for Tripadvisor (2025)
57% of consumers who purchase online use Tripadvisor to plan their trips.
Lighthouse Research Team
Last verified:
·
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Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Mastering Tripadvisor: The Complete Guide to Improving Your Business’s Online Reputation
What are online booking websites, and why are they popular?
Online booking websites have been dominating the travel and hospitality industry for years. They allow travelers to book everything on their trips ranging from accommodation, flights, and other travel activities on one website, saving them …
Methodology
Cited as 'recent research'; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 57% | |
| 2025 (current) | 57% | 0% |
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Tripadvisor: 57% share of online purchasers using tripadvisor to plan trips. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tripadvisor-online-purchase-planning-57pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tripadvisor-online-purchase-planning-57pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of online purchasers using tripadvisor to plan trips for Tripadvisor<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/tripadvisor-online-purchase-planning-57pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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