B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.8%
2.8% -- email volume share for triggered email messages (Q4 2011)
Triggered email messages represented 2.8% of total email volume measured in Q4 2011.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
Q4 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Direct Marketing Association's Email Experience Council and Epsilon
Primary
Tier A
https://www.chiefmarketer.com/trigger-email-open-rates-soar-trend-report/ ↗
Source Article
Trigger Email Open Rates Soar: Trend Report - Chief Marketer
Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than "business as usual" messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association's Email Experience Council and Epsilon.
Triggered email only represented 2.8% of…
Original Research
Direct Marketing Association's Email Experience Council and Epsilon
· Original study ↗
Methodology
Compiled from the Q4 2011 North American Email Trends and Benchmark Results study.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
triggered email messages: 2.8% email volume share. Source: Direct Marketing Association's Email Experience Council and Epsilon (Q4 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/triggered-email-volume-share-q4-2011
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<blockquote cite="https://lighthousedata.io/data/triggered-email-volume-share-q4-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- email volume share for triggered email messages<br><small>Source: Direct Marketing Association's Email Experience Council and Epsilon (Q4 2011) · <a href="https://lighthousedata.io/data/triggered-email-volume-share-q4-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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