B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- trial users never logging in again for Free trial users (2026)
40–60% of people who start a free trial never log in a second time according to Samuel Hulick (UserOnboard).
- Reported as a range: 40–60%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
UserOnboard
Primary
Tier C
https://kirro.io/free-trial-conversion-rate ↗
Source Article
Free Trial Conversion Rate: 8-25% No Card, 30-60% With
Your free trial conversion rate is the percentage of trial signups who become paying customers. For most SaaS products, that number lands between 8% and 25% without a credit card requirement, and 30% to 60% with one. That range is massive. And it’s massive because most benchmark articles lump every …
Original Research
UserOnboard
· Original study ↗
Methodology
Samuel Hulick (UserOnboard) estimate; range midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Free trial users: 40% trial users never logging in again. Source: UserOnboard (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trial-users-never-login-again
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trial-users-never-login-again" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- trial users never logging in again for Free trial users<br><small>Source: UserOnboard (2026) · <a href="https://lighthousedata.io/data/trial-users-never-login-again" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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