B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of trial starts on day 0 for Subscription apps (2025)
82% of trial starts happen on Day 0 (the day someone installs the app).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
115,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RevenueCat
Primary
Tier A
https://kirro.io/app-conversion-rate-optimization ↗
Source Article
App Conversion Rate Optimization: Full-Funnel Guide (2026)
App conversion rate optimization is the process of getting more people to install your app, use it, and pay for it. That covers two jobs: getting downloads and getting paying customers. Most guides only cover one. This guide covers both.
From the moment someone sees your app in the store to the mome…
Original Research
RevenueCat
· Original study ↗
Methodology
RevenueCat State of Subscription Apps 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subscription apps: 82% share of trial starts on day 0. Source: RevenueCat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trial-starts-day-zero-2025
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<blockquote cite="https://lighthousedata.io/data/trial-starts-day-zero-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of trial starts on day 0 for Subscription apps<br><small>Source: RevenueCat (2025) · <a href="https://lighthousedata.io/data/trial-starts-day-zero-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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