B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
62%
62% -- share of products using 14 day trial for SaaS products (2026)
According to ChartMogul data, 62% of SaaS/B2B software products use a 14-day free trial.
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Lighthouse Research Team
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Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ChartMogul
Primary
Tier B
https://kirro.io/free-trial-conversion-rate ↗
Source Article
Free Trial Conversion Rate: 8-25% No Card, 30-60% With
Your free trial conversion rate is the percentage of trial signups who become paying customers. For most SaaS products, that number lands between 8% and 25% without a credit card requirement, and 30% to 60% with one. That range is massive. And it’s massive because most benchmark articles lump every …
Original Research
ChartMogul
· Original study ↗
Methodology
ChartMogul data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS products: 62% share of products using 14 day trial. Source: ChartMogul (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trial-length-14day-share-62
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<blockquote cite="https://lighthousedata.io/data/trial-length-14day-share-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of products using 14 day trial for SaaS products<br><small>Source: ChartMogul (2026) · <a href="https://lighthousedata.io/data/trial-length-14day-share-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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