B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.9%
7.9% -- activation rate for on-device context-aware personalisation (treatment arm) (2025)
In an eight-week controlled comparison at a DataSapien customer deployment, the activation rate for on-device context-aware personalisation was approximately 7.9%.
- Derived from a single customer engagement, not an average across multiple deployments
- Captures activation within an eight-week window, not long-term retention or lifetime value
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.9%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataSapien
Primary
Tier B
https://datasapien.com/methodologies/ ↗
Source Article
Methodologies - DataSapien
DataSapien Methodologies
How we count, what we measure, and where the numbers come from. The figures on the DataSapien homepage are working estimates, sourced from external research where possible and from our own customer data where appropriate. Every claim on this page can be inspected. If you fin…
Original Research
DataSapien
· Original study ↗
Methodology
Eight-week controlled comparison at a single DataSapien customer deployment.
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
on-device context-aware personalisation (treatment arm): 7.9% activation rate. Source: DataSapien (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/treatment-arm-activation-rate-ondevice
HTML Embed
<blockquote cite="https://lighthousedata.io/data/treatment-arm-activation-rate-ondevice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.9%</strong> -- activation rate for on-device context-aware personalisation (treatment arm)<br><small>Source: DataSapien (2025) · <a href="https://lighthousedata.io/data/treatment-arm-activation-rate-ondevice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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