B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

100%

100% -- campaign roi for Travian Games Facebook Custom Audience reactivation campaign (2016)

Name: Campaign ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2016 · Apteco

Travian Games achieved an ROI of greater than 100% on their Facebook Custom Audience reactivation campaign.

Reported as >100%

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Attribution: Apteco View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

100%

Unit

Percentage

Data Vintage

2016

Entity

Travian Games Facebook Custom Audience reactivation campaign

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Apteco Primary Tier A

https://www.apteco.de/kunden/fallstudien/travian-games-btelligent ↗

Confidence: 57/100 Vintage: 2016 Channel: Common Crawl

Source Article

Datengetriebenes Marketing bei Travian Games

Original Research

Apteco · Original study ↗

Methodology

Reported as greater than 100%; payments generated exceeded Facebook CPC costs shortly after campaign launch.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Travian Games Facebook Custom Audience reactivation campaign: 100% campaign roi. Source: Apteco (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travian-facebook-campaign-roi-over-100

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<blockquote cite="https://lighthousedata.io/data/travian-facebook-campaign-roi-over-100" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- campaign roi for Travian Games Facebook Custom Audience reactivation campaign<br><small>Source: Apteco (2016) · <a href="https://lighthousedata.io/data/travian-facebook-campaign-roi-over-100" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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