B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57.5%
57.5% -- purchase usage rate for TravelZoo (2011)
TravelZoo garnered a purchase from 57.5% of deal-seeking survey respondents.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
57.5%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
931
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rice University and Cornell University
Primary
Tier A
https://www.nrn.com/corporate/study-deal-sites-help-restaurants-draw-new-customers ↗
Source Article
Study: Deal sites help restaurants draw new customers
Original Research
Rice University and Cornell University
· Original study ↗
Methodology
Second most frequently used deal site
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
TravelZoo: 57.5% purchase usage rate. Source: Rice University and Cornell University (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelzoo-purchase-rate-57-5pct
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<blockquote cite="https://lighthousedata.io/data/travelzoo-purchase-rate-57-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.5%</strong> -- purchase usage rate for TravelZoo<br><small>Source: Rice University and Cornell University (2011) · <a href="https://lighthousedata.io/data/travelzoo-purchase-rate-57-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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