B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- task completion rate for Traveloka Car Rental UX study participants - Task 3 (filtering vehicles by capacity and type) (2024)
In a 2024 UX eye-tracking study on Traveloka's Car Rental feature, 60% of participants successfully completed Task 3 (filtering cars by capacity and type).
- Very small sample size (n=5 participants)
- Participants were all students from Universitas Sriwijaya
- Each task was limited to 20 seconds
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
5
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nyayu Dwi Tarisa Putri et al. (2024) study
Primary
Tier C
https://www.realeye.io/blog/post/improving-user-experience-on-travelokas-car-rental-feature-with-rea… ↗
Source Article
Improving User Experience on Traveloka's Car Rental Feature with RealEye | RealEye Blog
Improving User Experience on Traveloka's Car Rental Feature with RealEye
Digital travel platforms like Traveloka are useful for modern travelers. While the platform is widely used, some users experience difficulties with its Car Rental feature, especially when navigating its user interface. To addre…
Original Research
Nyayu Dwi Tarisa Putri et al. (2024) study
· Original study ↗
Methodology
Highest completion rate of the three tasks; heatmaps showed focused attention on capacity and vehicle type filter dropdowns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Traveloka Car Rental UX study participants - Task 3 (filtering vehicles by capacity and type): 60% task completion rate. Source: Nyayu Dwi Tarisa Putri et al. (2024) study (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traveloka-car-rental-task3-filter-completion-rate
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<blockquote cite="https://lighthousedata.io/data/traveloka-car-rental-task3-filter-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- task completion rate for Traveloka Car Rental UX study participants - Task 3 (filtering vehicles by capacity and type)<br><small>Source: Nyayu Dwi Tarisa Putri et al. (2024) study (2024) · <a href="https://lighthousedata.io/data/traveloka-car-rental-task3-filter-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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