B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

46%

46% -- task completion rate for First Click Usability Testing study participants (2023)

2023  · Bob Bailey and Cari Wolfson

Users who made an incorrect first click in a First Click Usability Testing study had a 46% chance of completing the action correctly.

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Attribution: Bob Bailey and Cari Wolfson View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2023
Entity
First Click Usability Testing study participants
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Bob Bailey and Cari Wolfson Primary Tier B
https://usabilityhub.com/blog/summative-usability-testing ↗
Confidence: 28/100 Vintage: 2023 Channel: Wayback
Source Article
Summative usability testing | UsabilityHub
Summative usability testing Discover the importance of summative usability testing in UX design and research. Explore methods, benefits, and best practices for obtaining valuable insights. Depending on where you’re at in the product development process, your UX research will fall into either of thes…
Original Research
Bob Bailey and Cari Wolfson · Original study ↗

First Click Usability Testing study by Bob Bailey and Cari Wolfson; rate when first click was incorrect

Methodology documented
Period Value Change
2023 (current) 46%
2023 (current) 87% +89.1%
IndustryAll RegionGlobal RoleAll marketers Channelcontent
Plain Text
First Click Usability Testing study participants: 46% task completion rate. Source: Bob Bailey and Cari Wolfson (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-click-incorrect-completion-rate-46
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<blockquote cite="https://lighthousedata.io/data/first-click-incorrect-completion-rate-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- task completion rate for First Click Usability Testing study participants<br><small>Source: Bob Bailey and Cari Wolfson (2023) · <a href="https://lighthousedata.io/data/first-click-incorrect-completion-rate-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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