B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- share of travelers unwilling to book without reviews for hotel travelers (2023)
49% of travelers say they would not book a hotel without reading reviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/optimize-your-hotel-listings-to-increase-bookings-all-you-need-t… ↗
Source Article
Optimize Your Hotel Listings to Increase Bookings - All You Need to Know
Optimize Your Hotel Listings to Increase Bookings - All You Need to Know
What are the best booking sites for hotels?
When it comes to booking a hotel in 2023, there are a variety of sites that can help you get the best deals and maximize your revenue. The six top hotel booking sites to consider list…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Cited by blog; original survey not named
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
Cite this stat
Plain Text
hotel travelers: 49% share of travelers unwilling to book without reviews. Source: mara-solutions.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-wont-book-hotel-without-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-wont-book-hotel-without-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of travelers unwilling to book without reviews for hotel travelers<br><small>Source: mara-solutions.com (2023) · <a href="https://lighthousedata.io/data/travelers-wont-book-hotel-without-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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