B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- online video usage rate for travelers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://tedigitalmarketing.com/tourism-marketing/5-great-ways-to-market-your-tourism-destination/ ↗
Source Article
When you’ve got a great tourism destination, you want visitors to pack their bags and come to you. In order to gain their interest and get that eager traveler, consider some tactics to enhance your marketing strategy. Here are some ideas to attract tourists.
Create a guide for your tourism destinati…
Original Research
Google
· Original study ↗
Methodology
Google research cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 50% online video usage rate. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-use-online-video-before-vacation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-use-online-video-before-vacation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- online video usage rate for travelers<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/travelers-use-online-video-before-vacation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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