B
Evidence Grade B
Safe to Cite
Dated
5%
5% -- mobile marketing budget allocation for accommodation owners and managers (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
9,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.emarketer.com/newsroom/index.php/travelers-smartphones-realtime-travel-guides/ ↗
Source Article
Travelers Look to Smartphones as Real
Original Research
eMarketer
· Original study ↗
Methodology
2012 TripAdvisor survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
accommodation owners and managers: 5% mobile marketing budget allocation. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-smartphones-realtime-travel-guides-emarketer-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-smartphones-realtime-travel-guides-emarketer-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- mobile marketing budget allocation for accommodation owners and managers<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/travelers-smartphones-realtime-travel-guides-emarketer-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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